For startups or small-time businesses, allocating a budget for other digital marketing forms can be problematic. Raising funds for starting the company itself is already hard. However, making sure that the company will survive through paid marketing efforts is sometimes set aside or even overlooked.
Entrusting the marketing to experts is an excellent way to go. But hiring a seo consultant or a digital marketing agency can snatch a significant portion of money from your pockets. And sometimes, it’s hard to pay for something you have no idea of, right?
Fret not because, in this article, you will get to understand what SEO is and how you can do it yourself.
Understanding What SEO Is
SEO is the act of optimizing your online content to appear in a search engine’s top searches. Upon successful optimization, search engines such as Google will show your content as a top result for searches of a specific keyword.
In Search Engine Optimization, there are three elements to consider: you as a content creator, the search engine and the searchers. As a business owner who creates content, you would hate it if you didn’t see your website when you searched for keywords related to your business. You want your site to be visible, and this is where SEO steps in.
If you’re reluctant to hire a seo consultant, listed below are some steps for a do-it-yourself SEO.
Basic Steps for DIY SEO
1. Keyword Research
The main idea of this SEO activity is to look for the most popular words or phrases that your target market/customers use when searching for what you offer. For example, if you’re a fashion boutique company which targets college students, you need to find the most popular words college students use when searching for clothing.
There are some paid sites, but you can also use free sites such as Google Trends in doing your keyword research.
After finally locating the most popular words or phrases from your target market, you can begin creating your content to rank for them.
2. Create Optimized Content or Pages for Search
In this process, you are set to create content or pages that can boost your rank by using popular keywords. But how do you do this? The optimized page or on-page SEO can come in the form of a website’s homepage, a landing page, a product page or a blog post.
You must create simple to understand pages to optimize your content. The creation of compelling title tags, meta descriptions, descriptive URLs and insertion of internal links is also beneficial.
3. Fix Your Website’s Technical Issues
Sometimes, when searching the internet and a specific site loads very slow, you tend to click other links. Slow loading site is an issue often overlooked sometimes. Getting your website to load fast and securing it by using HTTPS is the right way to start fixing the technical issues.
4. Build Links
Link is among the top 3 search ranking factors in Google. By community site link building or just by copying your competitor’s backlink, you can optimize your page and produce better results.
Indeed, SEO can sometimes be hard to understand, especially when you haven’t tried it yourself. That’s why other business owners resort to asking some expert’s aid. However, if you want to save a dime and still optimize your page, there is a free way. What you need is to be persistent. The important thing here is that you’re eager to do it.