The Best Web Design Practices

12 Web Design Best Practices for 2022 | Tiller

A well-designed website is a digital asset for individuals and businesses that can build a brand and increase the visibility and trust of visitors. 

Thus, for taking steps towards online success, having an exceptional Web Design in NZ becomes crucial. But understanding and chalking out a great design plan requires a good amount of effort. 

Having subscribed to a reliable Domain and Hosting service can help to an extent, but one needs to either hire a web developer or use web builder tools. 

To create the best website design in NZ, you should follow some of the web design standards and best practices. So, in this article, we will explore a comprehensive web design best practices checklist to create a compelling and engaging website.

Best Website Design Practices

  1. Responsive Web Design (RWD)

RWD refers to dynamic website responsiveness that changes according to the different devices and screen sizes. With the increase of mobile devices and tablets, you must ensure that your website adapts to different screen sizes to reach a wider audience while providing a seamless website navigation experience.

  1. Intuitive Navigation

Having clear, easy-to-navigate, and user-friendly designs increase customer engagement and provide a positive user experience. So, here is a checklist that you can use:

  • Relevant web templates
  • Relevant fonts and color palette
  • A clean and necessary element 
  • Logical menu structure
  • Visible navigation elements
  • Breadcrumbs to guide users through your content
  • Proper functional links and buttons
  1. Fast Page Loading Speed

According to a report, a one-second delay in web pages leads to a 7% bounce rate. Pages that load in five seconds see their bounce rates skyrocket to 38%.

So, you must optimize the speed of your website by compressing the size of the files and images. You may also use caching mechanisms and content delivery networks (CDN) to improve your website’s speed significantly.

  1. Clear Call-to-Actions (CTAs)

Ultimately, business websites aim to generate leads, transactions, and generate subscribers. 

And to encourage visitors to perform the desired actions, it is necessary to have clear, visible, and clickable Call-to-Actions (CTAs) buttons. Make sure that they will be effectively and strategically placed throughout the websites.

  1. Consistent Branding

Adding the branding elements such as logo, brand color, fonts, visual elements, and more helps to create consistent branding throughout your website. 

Having consistent branding helps to enhance the website’s design while enhancing brand recognition and trust among visitors.

  1. High-Quality Visuals

Using high-quality and engaging images, graphics, animations, and videos according to the website’s content and theme captivates the visitors and makes your website more memorable. 

Use the relevant and well-optimized visual element but be mindful of the file size to ensure faster loading times.

  1. SEO – Optimised Contents

Designing a good website may not be worthwhile if it is not accessible to anyone. You should have incorporated the SEO-optimized title, descriptions, heading, main content, alt tags for images, HTML markup, etc. 

It will improve the visibility of your website and organically attract the relevant audience to your website, resulting in higher conversion and lead generation.


Implementing or following the best web design practices is crucial for creating an engaging and successful website. 

Remember, a well-designed website is a powerful tool for fostering brand image, gaining visitor trust, and generating leads/revenue.

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